Logo design is an interesting topic and we receive many questions about it. The website logo is a very important element for a website. It needs to be memorable, because this would be the trademark, and the company’s face, so that the customers would associate it with your business. It should be simple- the more complicated and full of elements, the less effect on customer. Take for instance some of the world`s most famous brands like McDonalds, Coca Cola , KFC or Milka. They are so clean and simple, that if you see it ones, you remember it effortlessly and even unconsciously. Of the logo is composed of many elements, colours and words, the clients just cannot remember it properly , consequently they cannot remember the company. In addition the logo must be easy recognisable from a distance. Just a word or sign must imply much more than thousands of words Read the rest of this entry »
A FEW SIMPLE STEPS TO MAKE YOUR WEBSITE EASY TO NAVIGATE
July 20th, 2010If you want to keep web users on your website and make them feel comfortable in it, it is significant to develop a proper navigation system. In case the users find it complicated to find what they need quickly or the website is difficult to navigate, they will never visit it again.
The main function of the navigation is to make it easier for us to find the information we need by showing the site content and make us feel that we know we are on the right way for finding the information we need. It has been proved through research that if a web site has a good navigation, then most of the users will come back and use the web site again. However, if the navigation is not clear and difficult to use, most of the users will prefer a website that saves time and hassle, and will never come back again.
Well-developed navigation is a significant feature of a successful and highly visited web site. It guides all users through the pages and if it lacks simplicity and consistency, the content will be useless, because no one would waste their time thinking of how to find what they need from your web site.
So, let us see some of the most important steps in making a good Navigation System for our web site. Read the rest of this entry »
HOW TO CHOOSE THE RIGHT COLOR SCHEME
July 20th, 2010Whenever starting design for a website you need to think about you colour scheme. How would you mix and compose the colours and pictures, so that it will attract public attention. This is not as easy as it may look like. To start with, you may use the computer basic colour scheme, or if your website has a logo, you may choose a scheme that suits its colours. If you have already designed a page header or title, you may be eager to select a colour that is already present in the design. Doing this, you’ll be able to make a sensible and aesthetic mixture of colours and colour schemes.
These days many people prefer to use a scheme selector for their website’s design, because it is time saving and gives you the ideas you need. If you want to use this selector, first of all, you need a basic colour. Take for instance the following situation: You have a green logo and you think that a greenish website will fit in well in presenting your company. Then the selector will give you the chance to choose complementary, analogic, monochromatic or contrasting amongst the others colours. Read the rest of this entry »
WHAT YOU NEED TO HAVE A SUCCESSFUL WEBSITE
July 20th, 2010When you start creating a website you should think about “What do I need to have a successful website?”
Imagine that – you already have your website and everything is working properly, the design is fancy and you are happy that your business is already online. But something is wrong. You do not have the expected traffic, people are not buying or contacting your office. This is the time when you start asking yourself “What’s wrong with my website.” and “What important part I’ve missed?”
In fact, there a many thing that you should think about.
Design and UX
Your design should be up to date. People do not like old looking websites. You should ask the developers to add some of these new things that the users like and make the user experience better. It is not only the right color scheme or style, it is also the interaction.
Importance: 6/10 Read the rest of this entry »
TOP 10 BENEFITS OF THE CMS (CONTENT MANAGEMENT SYSTEM)
July 20th, 2010- You can update the information on your website by yourself.
- Gives your customers the satisfaction they deserve having correct and updated information.
- More effectiveness in sales, fast reactions to the new market opportunities and demands.
- Reduction in legal issues created by displaying incorrect information.
- You don’t need to have any programming or design skills, which saves you time and money.
- There is a higher likelihood of a customer re-visiting the site.
- Help your SEO (Search Egine Optimisation) with high rankings of the pages that are frequently updated.
- Highly flexible (modularity)
- Changes to your site can be made from anywhere and at any time
- CMS is service that can support increasing numbers of users.
This tool allows people without any specific programming or design skills to create the web. That makes the nowadays Internet so dynamic.
ONLINE MARKETING AND COLOR PSYCHOLOGY
July 20th, 2010Internet is an ubiquitous place. We can use it for communication, for finding information and even for marketing. Internet marketing is much more different from the ordinary marketing. In this type, there is no face-to-face contact, so we cannot rely on our charm and ability to convince people, but to a little bit different ways of presenting products. We need to use different psychological tricks and knowledge, so that it becomes our most powerful weapon in the fight for clients.
One of the most important psychological aspects that should be considered when doing on line marketing is colour influence over people. In real marketing we use words to present our products, in on line marketing our word are the colours, as each colour expresses its own “message” to the clients. Read the rest of this entry »
