Posts Tagged ‘color theory’


Tuesday, July 20th, 2010

Whenever starting design for a website you need to think about you colour scheme. How would you mix and compose the colours and pictures, so that it will attract public attention. This is not as easy as it may look like. To start with, you may use the computer basic colour scheme, or if your website has a logo, you may choose a scheme that suits its colours. If you have already designed a page header or title, you may be eager to select a colour that is already present in the design. Doing this, you’ll be able to make a sensible and aesthetic mixture of colours and colour schemes.

These days many people prefer to use a scheme selector for their website’s design, because it is time saving and gives you the ideas you need. If you want to use this selector, first of all, you need a basic colour. Take for instance the following situation: You have a green logo and you think that a greenish website will fit in well in presenting your company. Then the selector will give you the chance to choose complementary, analogic, monochromatic or contrasting amongst the others colours. (more…)


Tuesday, July 20th, 2010

Internet is an ubiquitous place. We can use it for communication, for finding information and even for marketing. Internet marketing is much more different from the ordinary marketing. In this type, there is no face-to-face contact, so we cannot rely on our charm and ability to convince people, but to a little bit different ways of presenting products. We need to use different psychological tricks and knowledge, so that it becomes our most powerful weapon in the fight for clients.

One of the most important psychological aspects that should be considered when doing on line marketing is colour influence over people. In real marketing we use words to present our products, in on line marketing our word are the colours, as each colour expresses its own “message” to the clients. (more…)