Today`s hard economic times will force small businesses to find a smarter way of promoting their products and services. One of these ways is by getting a Web site.
The statistics says that by the end of 2010 more than 60% of the small and midsize businesses will get their own web sites compared to only 33% in 2008, according to the Princeton, N.J., local search and directory research firm- Home_RepairmanKelsey Group.
Matt Booth(Kelsey Senior Vice President) said: (more…)
Logo design is an interesting topic and we receive many questions about it. The website logo is a very important element for a website. It needs to be memorable, because this would be the trademark, and the company’s face, so that the customers would associate it with your business. It should be simple- the more complicated and full of elements, the less effect on customer. Take for instance some of the world`s most famous brands like McDonalds, Coca Cola , KFC or Milka. They are so clean and simple, that if you see it ones, you remember it effortlessly and even unconsciously. Of the logo is composed of many elements, colours and words, the clients just cannot remember it properly , consequently they cannot remember the company. In addition the logo must be easy recognisable from a distance. Just a word or sign must imply much more than thousands of words (more…)
When you start creating a website you should think about “What do I need to have a successful website?”
Imagine that – you already have your website and everything is working properly, the design is fancy and you are happy that your business is already online. But something is wrong. You do not have the expected traffic, people are not buying or contacting your office. This is the time when you start asking yourself “What’s wrong with my website.” and “What important part I’ve missed?”
In fact, there a many thing that you should think about.
Your design should be up to date. People do not like old looking websites. You should ask the developers to add some of these new things that the users like and make the user experience better. It is not only the right color scheme or style, it is also the interaction.
Importance: 6/10 (more…)
