Logo design is an interesting topic and we receive many questions about it. The website logo is a very important element for a website. It needs to be memorable, because this would be the trademark, and the company’s face, so that the customers would associate it with your business. It should be simple- the more complicated and full of elements, the less effect on customer. Take for instance some of the world`s most famous brands like McDonalds, Coca Cola , KFC or Milka. They are so clean and simple, that if you see it ones, you remember it effortlessly and even unconsciously. Of the logo is composed of many elements, colours and words, the clients just cannot remember it properly , consequently they cannot remember the company. In addition the logo must be easy recognisable from a distance. Just a word or sign must imply much more than thousands of words
The logo’s colour is very important. In addition, the logo design should be created according to the company profile and target audience. Take for instance a company for baby products- they need to think of pinkish and yellowish colours, because they are cheerful and babyish. If a logo is composed of two or more colours, it is compulsory that they compliment each other visually. However, the most important thing about the logo, is that it sends the right message about your company.
Complicated logos, composed of many elements and colours are confusing for the viewer. It is very important that the logo creates a strong relation between itself and the company, it needs to become its symbol!
Web Design and Development London
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