{"id":478,"date":"2011-09-21T14:37:05","date_gmt":"2011-09-21T14:37:05","guid":{"rendered":"http:\/\/website-website.co.uk\/?p=478"},"modified":"2011-09-26T11:47:51","modified_gmt":"2011-09-26T11:47:51","slug":"5-reasons-business-website","status":"publish","type":"post","link":"http:\/\/website-website.co.uk\/index.php\/uncategorized\/5-reasons-business-website\/","title":{"rendered":"5 Reasons Why Your Business Needs A Website"},"content":{"rendered":"

You are aware of the fact that if you want to increase the popularity of your brand, you need to promote it through the social media like Facebook, Twitter, etc. But there is one thing for sure \u2013 no matter how many business pages you have on social media, all of them combined cannot compare to the effect of a website.<\/p>\n

According to a recent research, branded social networking pages get only 22% of customer visits, compared to the 62% of people who regularly visit branded websites<\/a>. So, if your site is out of date, we strongly recommend that you think of a refresh. After reading this article you will agree with me that websites do still matter.<\/p>\n

The following five reasons why you need a website are surely not everything. So if you know more reasons to keep your website, feel free to share them with me.<\/p>\n

    \n
  1. \n

    Branding:<\/strong> This is \tyour website, isn’t it? This means that the design is set according \tto your ideas and view of your business model. So, your site has no \tcompetition because it represent your own ideas online<\/a>.<\/p>\n<\/li>\n

  2. \n

    Engineering \tJurisdiction and IT:<\/strong> We have already mentioned this above but this \tis your website, right? So, you have the complete juridical rights \tover everything that goes with it \u2013 its content, its plug-ins, its \tcode, page count, hosting environment \u2013 everything you can think \tof. And all of these give you the ability to make small or bigger \tchanges on the website, something you will not get if you simply \thave a social media page. Social media websites allow you to adjust \tonly slightest changes to the page \u2013 some content and maybe \tgraphics, but not the whole interface.<\/p>\n<\/li>\n

  3. Content:<\/strong> Surely, no other website contains as much information and content \tabout your business as your own website. You \tneed a content that will win over your customers and convince them \tthat you are the perfect business for them. They have to find in you \toffer what they are looking for, that you are a business they can \ttrust. And \tonce you have that content, you stand a higher chance of a visitor \ttaking action with respect to your products and services.<\/li>\n
  4. The \tArt of SEO <\/strong>(Search Engine Optimisation<\/a>): You must be aware of the \tfact that the higher a website is positioned in the main search \tengines(Google, Yahoo and Bing), the more visitor this website will \tget and hence the number of sales increase. And you can optimise \tonly a website that is your own.<\/li>\n
  5. Analytics:<\/strong> Most social networks provide you with data such as who and how often \tvisits their social website, your own website analytic tools do this \tand much more. You will know how your online marketing performs, \twill determine the kind of business you need to link to and will \tkeep you informed of the competition.<\/li>\n<\/ol>\n

    But please, do not misunderstand me. I am not telling you to draw back from social networks only to run your own website. What I want to advise you is first to do a website and then use the social media to promote and advertise it and this actions will convert to ready-to-pay customers. Or to put it simply, make social media websites work for your own website.<\/a><\/p>\n

    Web Design and Development Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    You are aware of the fact that if you want to increase the popularity of your brand, you need to promote it through the social media like Facebook, Twitter, etc. But there is one thing for sure \u2013 no matter how many business pages you have on social media, all of them combined cannot compare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[141,11,21,161,53,89,26,86,52,54,17,51,36,162,160,149,151,23,127],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-design","tag-development","tag-e-commerce-development","tag-facebook","tag-free","tag-marketing","tag-social-media","tag-social-network","tag-twitter","tag-web","tag-web-2-0","tag-web-design-2","tag-web-design-and-development-company","tag-web-design-and-development-london","tag-web-design-london","tag-web-development-london","tag-website","tag-website-development"],"_links":{"self":[{"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":3,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":480,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/478\/revisions\/480"}],"wp:attachment":[{"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/website-website.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}