Today`s hard economic times will force small businesses to find a smarter way of promoting their products and services. One of these ways is by getting a Web site.<\/p>\n
The statistics says that by the end of 2010 more than 60% of the small and midsize businesses will get their own web sites compared to only 33% in 2008, according to the Princeton, N.J., local search and directory research firm- Home_RepairmanKelsey Group.<\/p>\n
Matt Booth(Kelsey Senior Vice President) said:<\/p>\n
\u201cWebsites<\/strong> will be viewed as a cost-effective alternative; a channel that didn\u2019t make sense in a booming market will fast become a necessity, \u201c. He also says that home-service businesses should pay attention to clients` reviews and home-service communities such as Angie\u2019s List and Service Magic, because consumers will spend more time comparing notes on businesses on these sites, before placing a call.<\/p>\n Due to the bad economic situation, we need to think of new and innovative ways for successful marketing <\/strong>– and it is expected that the on-line marketing will be the best solution for the small and mid-size businesses. Including \u201clocal search\u201d engines in the websites<\/strong>, like these connected to Yellow Pages or Google Maps that\u00a0 returns \u201c local\u201d results, when a person is searching for a certain business service in their area is worth considering. Another web marketing too<\/strong>l that is very helpful is pay-for performance advertising (e.g. Pay per click and affiliate ads<\/em>). One great advantage of these channels is that thanks to Web analytics software the results are far more measureable, than the ads published in a local newspapers, or leaflets advertising.<\/p>\n