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Internet is an ubiquitous place. We can use it for communication, for finding information and even for marketing. Internet marketing is much more different from the ordinary marketing. In this type, there is no face-to-face contact, so we cannot rely on our charm and ability to convince people, but to a little bit different ways of presenting products. We need to use different psychological tricks and knowledge, so that it becomes our most powerful weapon in the fight for clients.

One of the most important psychological aspects that should be considered when doing on line marketing is colour influence over people. In real marketing we use words to present our products, in on line marketing our word are the colours, as each colour expresses its own “message” to the clients. (more…)