Posts Tagged ‘invite only websites’

The Psychological Effects of Invite- Only websites

Tuesday, August 16th, 2011

You should have been up there on the Moon if you have not heard the hottest news which is dominating the Internet for the last month- Google + is now launched!

They used their proven strategy for viral marketing – make it accessible to selected people only and see what happens. The internet is floated by “I need a Google + Invite” threads and “Do you have Google + invites” questions.

Google made the right step by inviting people who influence the Internet in one or another way and they turned Google + into a sensation.

google + invite

Another example of a highly successful example of invite-only is Quora, which is restricted to invite-only access for non US users.

There are companies, which took on the buzz and started creating ways to give away invitations in return for free marketing. It is not rare to read, follow us on Twitter, Facebook etc., Tweet the following “…” and we will send you an invitation.

This way they are generating massive free traffic to their own websites and social media, which I must admit is a wise step. (more…)